The Manufacturer's Guide to Business Marketing

How Small and Midsize Companies Can Increase Profits with Limited Resources

The Manufacturer's Guide to Business Marketing offers a wealth of practical, low-cost, do-it-yourself marketing tools, tailored specifically for companies that need large-scale results from small-scale marketing budgets. This book provides quick and concise answers to some of the most common marketing challenges encountered by small manufacturers.

This book shows how to:
  •  Profile customer needs by using a variety of low-cost marketing tools;
  •  Adopt a customer-driven rather than sales-driven philosophy leading to higher quality products and services;
  •  Plan and launch a niche marketing strategy that can improve profits by tailoring products and services to the right customers, not just more customers;
  •  Capitalize on the secrets and tactics of most successful small manufacturing marketers in a wide variety of industries; and
  •  Reduce the costs and problems of "shotgun marketing" and get more bang for your marketing buck.
Purchase individual copies of
The Manufacturer's Guide
​to Business Marketing for
$18/ea
(STANDARD SHIPPING INCLUDED)
For Trainers/Workshops:
Purchase bundle of 50 books for
$315/bundle
(STANDARD SHIPPING INCLUDED)
If you wish be invoiced and pay by check, please contact Mike Collins 
Terms: invoice, net 30. Prices in US dollars.